Anyone could enter, but they had to submit photographs of their butts wearing American Apparel clothing to be posted on the website and voted on and commented on by users. Anyone could then vote and comment on any photograph they wanted. The winners were chosen by the company, but the winners of the popular vote got prizes too.
The most controversial in the bunch is without a doubt the one just launched by US hipster label American Apparel, which is holding a "search for the best bottom in the world. The degree of involvement and exposure in the actual ads, however, remains unclear, as "two winners - selected by American Apparel judges - will be eligible to be our next butt model. Far more innocent in comparison is Benetton's new It's my Time campaign, which will be launched via the Italian label's website next month.
By mkm44February 12, in Off Topic. Well i thought a week went by with no one talking about it, I thought it was worthy of bringing up again You need to be a member in order to leave a comment.
For a hormonal college student with little lucreAmerican Apparel offered the full package: affordable basics, made in L. The goods were similarly sexed up: The V-neck plunged. The shorts were short.
This is just disgusting, you know there are 15 and 16 year olds that are posting their asses on here. Im totally on Allison's side on this. Exploitation at its worst.
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We're no longer shocked, surprised or scandalized by American Apparel's sexually salacious advertisements see how many "s" words we got in there! But the clothing company got our attention with its search for its new butt model — basically it's a "your butt can be the face of American Apparel" thing. Technically, American Apparel makes the final call, but still, feel free to leave thoughtful ruminations on American asses. Even then, the winner will just be "eligible to be our next butt model.